The sum
You earn per 1,000 views. Divide the view count by a thousand and multiply by the campaign rate. There is nothing more to it: no tiers, no bonus, no deductions.
- 10,000 views at € 1.20 is € 12
- 50,000 views at € 1.20 is € 60
- 200,000 views at € 1.20 is € 240
- 50,000 views at € 2.00 is € 100
The most one clip can earn
There is a ceiling: a quarter of the part of the campaign budget set aside for clippers, with a floor of € 25 and a cap of € 2,500.
It is not there to squeeze you. Without a ceiling, one clip that goes viral can consume the whole budget while everyone else has already posted and is counting views. Those people would have worked for nothing. With a ceiling, at least four clips always get paid.
What does not count
Not every view is paid, and it is fairer to be open about that than to let you discover it at the first settlement.
- Views from before your clip was approved. Counting starts at approval, not at posting.
- Views that fail the fraud checks.
- Views after the campaign budget runs out. That budget is a hard ceiling.
- Views after the campaign end date.
An honest picture of what is normal
Most clips do not go viral. That is not failure, it is how short video works: a small share does very well and the rest simply does fine. You earn per result here, so a clip nobody sees earns nothing, however much work went into it.
What that means in practice: do not count on it as fixed income, and do not judge it on one clip. People who take this seriously post more often, watch which approach lands and do more of that. The upside of being paid per view is that there is no monthly ceiling: when something does well you earn more without having to negotiate a rate.
What makes the difference
The rate is fixed, so the only thing you influence is the views. These help:
- The first two seconds. That is where someone decides to keep watching.
- Picking a campaign that fits what you normally post. Your own audience responds best to that.
- Several clips per campaign, in different cuts. Which one lands cannot be predicted.
- Being early. A campaign has a finite budget, and whoever arrives later more often finds it empty.