For clippersFor brandsGet Started

Launching a clipping campaign

In a clipping campaign you set a budget and creators turn it into short videos on their own accounts. You pay a fixed amount per 1,000 views that pass our checks, and never more than your budget.

Why pay per view instead of per post

The usual approach pays a creator up front and hopes the post lands. If it disappoints, the money is gone. Here it is the other way round: you pay for reach that has already been achieved.

On top of that, your budget does not go to one account but to several. That produces more different videos, in more styles, in front of more different audiences. And it lowers the risk: with one creator who underperforms the whole campaign stalls, with several it does not.

What it costs

You choose your budget, and nothing is added to it except VAT and whatever you tick yourself. We spend at most 80 percent of the budget on clips from clippers and 20 percent is our fee for setting up, reviewing and measuring the campaign. That fee sits inside the budget rather than on top of it.

There is no subscription and no setup fee. You pay per campaign.

  • Campaign budget: you set it and it is a hard ceiling.
  • Of that, at most 80 percent for clips from clippers, 20 percent platform fee.
  • 21 percent VAT over the whole.
  • Optional featured placement: 5 percent of the budget, at least € 149 and at most € 749.

What happens to budget that is not spent

What clippers do not use is not refunded. Your budget is the amount you pay up front for a campaign with a fixed run time, and it sets the maximum clippers can earn. Choose a budget and a run time that fit the reach you expect. This applies to campaigns paid from 15 October 2026.

Nothing ever goes out beyond your budget. If clippers together reach more views than your budget covers, counting stops at your ceiling. We do not guarantee a number of views or a particular reach: your budget is a ceiling, not a promise. Once clipping has started you cannot stop a running campaign unilaterally; as long as no clip has been submitted you can withdraw it and get everything back.

How we check the views

Every clip is reviewed before it is allowed to count. After that we read the views through the connection with the clipper’s account or, if there is no connection, our staff enter the publicly visible numbers of the clip periodically. In both cases we do not ask a clipper how many views they had.

Those numbers feed a fraud check that looks at things like unnatural growth speed and a skewed ratio between views and engagement. Whatever fails does not come off your budget. A clip that keeps growing hard is reassessed, because a judgement based on a hundred views says nothing about that same clip at two hundred thousand.

From setup to live

You can set up a campaign and keep it as a draft until it is ready. When you submit it an administrator reviews it, and it goes live as soon as your payment clears.

  • Create a brand account for your company.
  • Set up your campaign: budget, rate per 1,000 views, duration, platforms and your guidelines.
  • Add your source footage so clippers know what they are working with.
  • Submit it for review and pay by iDEAL or card.
  • Follow in your dashboard the clips coming in and what they deliver.

Frequently asked questions from brands

What if my budget is not spent?

We spend at most 80 percent of your budget on clips from clippers; 20 percent is the platform fee. Whatever clippers do not use is not refunded, including the part meant for clippers. Choose a budget and a run time that fit the reach you expect.

How do I know the views are real?

Every clip is reviewed and measured, through a connection with the clipper’s account or by our staff from the public numbers, then checked for fake views. Views that fail do not come off your budget.

How quickly does my campaign go live?

As soon as an administrator has approved it and your payment has cleared.

How do I pay and do I get an invoice?

You pay by iDEAL or card. Right after payment you receive an invoice by email, and you can always download it from your dashboard.

Can I choose which platform the clips go on?

Yes. You set the allowed platforms per campaign. Clippers see that and can only take part with an account on the right platform.

Do I keep control over what gets posted?

You provide guidelines and the source footage. Every clip is reviewed against them before it counts.

May I use the clips myself?

For purposes that belong to the campaign, such as promoting your brand. If you want to use a clip more widely, for example in paid advertising, the clipper’s permission is needed.

Can I stop a campaign or get my money back?

As long as no clip has been submitted, you can withdraw the campaign and get the full amount back. After that you cannot stop it unilaterally, and what is not spent is not refunded.

Do you guarantee a number of views?

No. Your budget is a ceiling, not a promise of reach. We count and verify the views and only settle what passes the check.

Set up a campaign

Creating a brand account is free, and you can keep your campaign as a draft until it is ready.

Start a campaign

Read on

How it works for brandsThe five steps from budget to reach, with the calculator.A Dutch clipping platformWhat to look for when choosing, and how it works here.All frequently asked questionsEverything about clipping, campaigns, paying and getting paid on one page.